Jun 18, 2022
In What's on in Hacienda
It is time to launch the two most powerful tools to facilitate the objective of this stage Company email list engagement (conversion-oriented). This strategy is a bit long to explain. So i refer you to the post ' how to sell through social networks' to read it in detail. Phase 4: action we have made the greatest effort. We have carried from the initial awareness. To the moment before the conversion. Now we have to use the most suitable channels. To give the last 'push' to our users. For this we are going to base ourselves on two channels: social media + inbound marketing : we will continue the strategy of the previous stage. Trying to convert the users of the base of the funnel (bofu) Company email list. Into sales using promotions with Company email list powerful calls to action. Display + sem : both channels are quite effective in getting conversions. And more if we use them properly by combining retargeting + rtb and remarketing. Respectively. Phase 5: advocacy conversions are finally coming and it's time to put special emphasis on customer loyalty and service : multi- channel integration : the greater the possibilities of interacting with the brand and the fewer the differences with the services offered offline. The better we will be able to retain our customers. Crm : a basic tool to achieve this is to integrate our online activity with the crm and the business intelligence tool of our company. In this way. The multichannel that we mentioned in the previous point. Will be 100% real. Community : to close this phase Company email list. We will try to create a community and retain it Company email list. To make them feel special for being our clients. To generate a feeling of belonging. Etc. And that this favors the fidelity and the sought-after upselling. The importance of a correct definition of objectives in an online marketing strategy is something that i have insisted on in many of the posts that i have written on this blog. But until now i had not dedicated a specific post to its correct definition. What is a goal in digital marketing? In online marketing. The definition of objectives can be applied to many things. From the company's digital strategy. Through a campaign or content. Anything we launch as part of our online strategy must have a clearly defined objective. But the basis of all this is the company's 'base of operations' on the internet: its website. For this reason. The definition of objectives should start here Company email list.